decision analysis partners conducted a study to evaluate current hybrid mail products and markets for an undisclosed client. The study included the examination of
- Direct Mail Hub,
- Picture Permit Imprint,
- Cardstore.com, and
as well as ‘Conversion’ hybrid mail products or services where ‘conversion’ consists of the hybrid products or services that may result from converting physical products into the hybrid space.
We developed a roadmap for our client, identifying potential areas for future development.