Spain’s Correos reveals Its 2011-2014 Business Plan

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Spain’s Correos reveals Its 2011-2014 Business Plan

Madrid, January 31, 2011 .- Spain's Correos Group unveiled a 4-year business plan designed to help the Group compete successfully in four market segments a fully liberalized environment: postal, packaging, direct marketing and new technologies.

Madrid, January 31, 2011 .- Correos Group President Alberto Lafuente Félez unveiled a 4-year business plan designed to help the Group compete successfully in a fully liberalized environment under the Third Postal Directive of the European Union. The plan includes specific actions to increase revenue in four relevant markets: postal, packaging, direct marketing and new technologies.

The Correos plan’s starting point is to leverage Correos’ strengths by exploiting synergies between the four Group companies: the Post , Chronoexprés , Post Telecom and Nexe (the new hybrid mail subsidiary). The objective is to successfully compete and gain market share in four relevant markets, including traditional postal parcels, direct marketing and services related to new technologies. The plan seeks to shift the focus from products to customers , and offer comprehensive solutions that are simple and tailored to customer needs in each market and segment, taking into account the demands of individuals, SMEs and independent, institutional clients as well as large mailers with specific needs and solutions. [Article in Spanish]

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