Contract # GS-23F-0264S - 541-4A
541-4A SPECIALIZED MARKETING SERVICES
Marketing Research and Analysis is a key competency of decision/analysis partners. We help support executive industry and government decision making by developing, measuring and
evaluating strategic scenarios that take into account strengths, opportunities, risks and rewards, providing companies and organizations with a roadmap for the future. The success of projects depends on market
potential and on the organization's internal economics.
Services include, but are not limited to:
- Customizing strategic marketing plans
- Branding initiatives
- Creating public awareness of products, services, and issues
- Targeting market identification and analysis
- Establishing measurable marketing objectives; determining market trends and conditions; identifying and implementing appropriate strategies
- Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results
- Establishing call centers (in relation to services provided under this schedule
Our methodology encompasses a comprehensive approach that includes:
- Marketspace mapping: To understand the overall structure and characteristics of the relevant market.
- Segmentation: To validate and/or develop a new, more relevant segmentation with a clear line-of-sight to the client organizations structure.
- Drivers analysis: To prioritize the drivers of purchase or use and satisfaction by customer group and segment.
- Value proposition: To identify unfulfilled customer needs and differentiated value propositions that are relevant for each customer group and specific segments.
- New product concepts: To develop and test new product or service concepts.
- Activation tactics: To provide data-driven support for developing "4 P" marketing tactics.
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