Evaluating the Potential of Innovative Postal Products

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December 18, 2014
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July 7, 2014

Feasibility Studies

decision analysis partners was tasked with developing feasibility studies for a number of new innovative postal products for an undisclosed client.

Evaluating Innovative Products

Each study included defining the product, surveying current providers, estimating the overall market and potential demand for the product, conducting SWOT (Strength, Weaknesses, Opportunities and Threats) analysis, and preparing a financial pro-forma which includes startup costs and the growth of revenue over time.