RR Donnelley Acquires 8touches, Provider of Online Tools for Creating Customized Real Estate Marketing Direct Mail, Flyers and Brochures

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RR Donnelley Acquires 8touches, Provider of Online Tools for Creating Customized Real Estate Marketing Direct Mail, Flyers and Brochures

RR Donnelley & Sons Co. said January 4 that it has acquired real estate marketing services company 8touches. 8touches helps real estate brokers, sales associates and multiple listing service associations create customized direct mail, flyers and brochures through online tools.

CHICAGO, Jan. 4, 2011 (GLOBE NEWSWIRE) — R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it has acquired 8touches, an online provider of easy-to-use tools that allow real estate sales associates, brokers, Multiple Listing Service (MLS) associations and other marketers to create customized communications materials such as direct mail, flyers and brochures.

8touches’ branded online resources provide access to more than 1,000 customized templates into which profiles, MLS data and pictures for selected listings can auto-populate. The comprehensive toolset also offers sophisticated mapping features, the ability to obtain surrounding address information and access to demographics that enhance targeted direct mailings. [more]

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